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In 2014, cofounders Alyssa and Mike attended their first music festival together and immediately fell in love with the experience. Over the past 8 years the power couple has put all their time and effort into making FRW the best it can be.
FRW is known for a commitment to sustainability and the best quality in festival fashion. It's never been about making products as cheap as possible in far off lands to maximize profits like other brands.
FRW provides unique styles made in San Diego,CA. It's all possible through the great team effort at FRW and the support of the rave community.